![[Template]Gaining the Amazon Choice Badge for McCormick-test UI](https://stg-threepipereply-staging.kinsta.cloud/wp-content/uploads/2025/02/test-banner-3.jpg)
![[Template]Gaining the Amazon Choice Badge for McCormick-test UI](https://stg-threepipereply-staging.kinsta.cloud/wp-content/uploads/2025/01/SchwartzHeaderImage.jpg)
McCormick launched their Amazon-exclusive Schwartz Spice Rack with the goal of increasing visibility and driving sales. While earning the Amazon’s Choice badge wasn’t the initial focus, they soon realised the significant boost it could provide for credibility, organic ranking, and sponsored ad performance.
Approach
We designed and executed a powerful full-funnel strategy, covering every essential aspect to achieve the badge, including:
- In-depth keyword research to target top-performing search terms.
- Optimised product listings with compelling descriptions, high-quality images, and engaging video content.
- Strategic Amazon PPC campaigns to maximise visibility and ensure the product appeared in relevant searches.
- Robust review management to mitigate early negative feedback and encourage positive ratings.
- Inventory management and dynamic pricing to maintain competitiveness in the marketplace.
Solution
We created a strategy to segment audiences into three categories; Core, Casual and Non-Core and focused on upweighting media activations before and during the Superbowl weekend, when users were more active and engaged.
This approach helped to control CPMs when targeting high demand audiences. We used a combination of organic and paid content to improve engagement with followers.
Results
Increase in TikTok followers
New followers on Meta
